“Cloud” has become a buzzy marketing word over the past few years. It has developed a reputation for sleekness, quickness and simplicity, even among people who might not necessarily know what the cloud is.

The abstract enthusiasm behind the cloud has easily been enough to overcome any uncertainty from an investment standpoint, as a recent study shows that investment in the public cloud is growing seven times as quickly as alternative IT spending.

The growing trust and reliance on cloud technologies is mirrored by the market trend of enterprise resource planning (ERP) solutions. Just as more and more companies are relying on cloud-based models and the market share of such models expands, companies are expressing their desire for more of the features conducive to cloud-based solutions.

The tend may be a product of the latter – the demands of businesses being met by the market. Even if the cloud as an concept is not universally known, tangible connections to success are growing, which is spurring the trend forth.

The study specifies that software as a service (SaaS) remains the most popular cloud service, capturing approximately two-thirds of the market share over infrastructure as a service (IaaS) and platform as a service (PaaS).

The findings presented in the study may be no great revelation, but how severely the trend leans will certainly raise some eyebrows. It looks all bu assured that cloud techs, and undoubtedly cloud-based ERPs, will be at the forefront of business technologies in the coming years.