How ERP E-Commerce Integration Makes Small Businesses More Competitive
ERP platforms have become more accessible and useful in recent years, thanks to the cloud. With a growing number of small businesses using ERPs, many are becoming more competitive and beginning to match pace with some large-scale competitors.
That said, today’s businesses are expected to have more than a sophisticated platform from which to sell products in the store. They are expected to simultaneously offer a service platform through which customers can order electronically, from their personal devices, from home. This is known as e-commerce.
Now, many businesses operate within an ERP system, and have an e-commerce platform, but not all of these companies have fully integrated the two. By ensuring integration between your e-commerce platform and your ERP system, your small business can benefit from the elimination of a lot of hang-ups and speed bumps in their processes.
Branded Portals & Seamless Processing
Using an ERP platform like the pbe3 integrated with its accompanying e-commerce platform has the potential to bring about benefits that should not be scoffed at. When you have your e-commerce solution integrated with your ERP platform you benefit from real-time stock availability, start to finish order history, managed data, and automatic ERP population for fulfillment.
With the two solutions integrated, the likelihood for errors or omissions in either system is diminished, and synchronization between your customer facing portal and your internal operating system can be actualized. Through integration, orders from the e-commerce portal populate the ERP environment automatically, in real time, allowing the process, pick, pack, and ship process to begin immediately after the client places the order. This eliminates the need to manually take sales data from the e-commerce platform to then manually impute into your ERP platform. With the ERP platform storing your data, full histories should be available for orders, invoices, inventory levels and purchasing. By possessing the ability to present this information to your clients upon request, your e-commerce platform can offer a better experience than the competition.
ERP and E-commerce: The Dream Team
By making use of an integrated ERP e-commerce platform, users can benefit from the ability to make multiple portals, branded by product line and more, allowing you to provide a unique portal for your different product or service offerings. Further, these portals can have the option to be either public or login secured, and can prompt new customers to sign up for your e-commerce platform, without being excessively pushy, or costing you sales. Done right, new customer sign ups should maximize return per client as it is used to make one-time shoppers loyal and returning customers. These, of course, being e-commerce bonus capabilities on top of those available thanks directly to integration between your ERP and e-commerce platforms.
So, the dream team is formed where integration of e-commerce and ERP is realized, granting business owners greater control over their organizations. By easily gaining access to real-time product inventory and operational data, decision makers can track the details of their orders from the web point of order to the ERP fulfillment system. With ERP more accessible than ever, you owe it to yourself to get your ERP system integrated with your e-commerce system, so you too can begin realizing the benefits.